Blog / Admissions Operations Review
Not everyone has the time or budget to attend AACRAO’s professional development meetings. That’s why we’re taking AACRAO On the Road—bringing key training sessions to a location near you. Join us July 25-26 at Salem State University (MA) for the following:
All too often institutions focus efforts, strategies, and resources on the front end of the admissions funnel, thinking that the recruitment and marketing emphasis is the greatest factor in yield and although these areas are crucially important, the same attention and allocation of resources must also be applied to the operational and follow-up emphasis, otherwise spending on recruitment and marketing may be for naught.
At the AACRAO SEM Conference on Monday, CUNY Borough of Manhattan Community College’s Vice Provost of Enrollment Management Diane Walleser, along with colleagues from the admissions, registration and financial aid departments, presented a session on “Managing the Messy Middle of Change.”