Blog / Research & Data
“Field Notes” is an occasional Connect column covering practical and philosophical issues facing admissions and registrar professionals. The columns are authored by various AACRAO members. If you have an idea for a column and would like to contribute, please send an email to the editor at email@example.com.
”Field Notes” is an occasional Connect column covering practical and philosophical issues facing admissions and registrar professionals. The columns are authored by various AACRAO members. If you have an idea for a column and would like to contribute, please send an email to the editor at firstname.lastname@example.org.
In a SEM Conference session titled “Working Smarter, Not Harder,” Medicine Hat College representatives shared one foundational element of SEM planning: understanding institutional culture. Upon taking her position at Associate Vice President of Student Development, Irlanda Price was tasked with creating a SEM plan – but realized she first needed to evaluate the history of the institution.
At the 2017 SEM conference, presenter Dr. Liz Gross of the Great Lakes Higher Education Corporation offered insights about how to leverage social listening for the benefit of branding, enrollment, and awareness. The session was entitled, “Beyond Likes and Shares: How Social Listening Can Impact Enrollment Management Outcomes.”
At the AACRAO SEM Conference on Monday, CUNY Borough of Manhattan Community College’s Vice Provost of Enrollment Management Diane Walleser, along with colleagues from the admissions, registration and financial aid departments, presented a session on “Managing the Messy Middle of Change.”
At the 2017 SEM Conference in Phoenix, the SEM Conference advisory board met to discuss this year’s content and look ahead to 2018 planning. At their meeting, the group was riveted by a recently-released AACRAO study on the the career path of the Chief Enrollment Officer. That study indicates that there will be almost 750 upcoming vacancies in the field of enrollment management.
Since President Obama introduced the 2020 goal to increase the percentage of citizens with college degrees, completion rates and how to improve them have been at the forefront of higher education institutional agendas. AACRAO researchers Wendy Kilgore, Ph.D., Director of Research at AACRAO and Jacob I. Wilson, Research Intern, set out to understand how certain completion initiatives are impacting student completion rates.
What is your enrollment goal? That number is one you likely have at your fingertips. But if that’s as deep as your data goes, you’re missing key decision-making information.
“Many institutions focus on the big macro number, like ‘we need 2,000 new students,’” observed Janet Ward, senior consultant with AACRAO Consulting.
Every campus is different, but there are still essential strategies that can be applied to building an incoming class.
According to Dr. Brent Gage, Associate Vice President for Enrollment Management, University of Iowa, building a class requires both science, such as quantitative analytics, and the art of relationship-building.