Blog / SEM Plan Development
It was the summer of 1978, and I was preparing to teach my first semester. I was just hired as a full-time psychology faculty member at Jordan College, a small Wesleyan Methodist, private college in Cedar Springs, Michigan. The main campus at that time included earth-brimmed buildings operating off of wind power, solar energy.
Post-secondary institutions who are highly engaged in Strategic Enrollment Management (SEM) planning understand the value of participation by both Student Affairs (i.e., Student Life, Residence, Advising, Career Centre, Counselling, Athletics, Judicial Affairs, and Accessibility Services) and Enrollment Services (i.e., Recruitment, Admissions, Financial Aid, Scheduling, Timetabling, Registration, Records and Graduation).
As a profession, enrollment management is approximately 30-35 years old. As the domain of an enrollment manager grows in size and complexity, a new role on campus has emerged: the Chief Enrollment Management Officer (CEMO).
At the AACRAO SEM meeting on Monday, Tara Sprehe*, of Clackamas Community College in Portland, Oregon, facilitated a discussion about the challenges and opportunities facing SEM professionals in community colleges.
Randall Langston, Vice President for Enrollment Management at Texas Woman’s University (TWU), is a big believer in the effectiveness of well-utilized data.
“Our success at Brockport-SUNY [Langston’s previous institution] helped us increase enrollment,” he said. “We ended up with record enrollment, a record number of first-time students, and record number of transfer students – all achieved in an environment where students were leaving the state.”
SEM Institute (Additional Fee) – Sunday, October 29 – 8:30 a.m. – 4:30 p.m.
Writing a SEM Plan (No Fee) – Sunday, October 29 – 1:00 – 2:00 p.m.
Afternoon Half-Day Workshops (Additional Fee) – Sunday, October 29 – 2:00 – 4:45 p.m.
Inside Higher Ed: How a Regional Public University Reversed Enrollment Decline (and It’s Not Free Tuition)
In an article published in Inside Higher Ed, SUNY Fredonia speaks about the difficulty it previously had with enrollment and how this year’s enrollment of the freshman class has increased by 25 percent. Among the factors that SUNY Fredonia attributes to this increase is the role that AACRAO Consulting played through our Strategic Enrollment Management (SEM) planning services.