Blog / SEM Readiness Review
It was the summer of 1978, and I was preparing to teach my first semester. I was just hired as a full-time psychology faculty member at Jordan College, a small Wesleyan Methodist, private college in Cedar Springs, Michigan. The main campus at that time included earth-brimmed buildings operating off of wind power, solar energy.
In a SEM Conference session titled “Working Smarter, Not Harder,” Medicine Hat College representatives shared one foundational element of SEM planning: understanding institutional culture. Upon taking her position at Associate Vice President of Student Development, Irlanda Price was tasked with creating a SEM plan – but realized she first needed to evaluate the history of the institution.
At the AACRAO SEM meeting on Monday, Tara Sprehe*, of Clackamas Community College in Portland, Oregon, facilitated a discussion about the challenges and opportunities facing SEM professionals in community colleges.
Randall Langston, Vice President for Enrollment Management at Texas Woman’s University (TWU), is a big believer in the effectiveness of well-utilized data.
“Our success at Brockport-SUNY [Langston’s previous institution] helped us increase enrollment,” he said. “We ended up with record enrollment, a record number of first-time students, and record number of transfer students – all achieved in an environment where students were leaving the state.”
SEM Institute (Additional Fee) – Sunday, October 29 – 8:30 a.m. – 4:30 p.m.
Writing a SEM Plan (No Fee) – Sunday, October 29 – 1:00 – 2:00 p.m.
Afternoon Half-Day Workshops (Additional Fee) – Sunday, October 29 – 2:00 – 4:45 p.m.
What is your enrollment goal? That number is one you likely have at your fingertips. But if that’s as deep as your data goes, you’re missing key decision-making information.
“Many institutions focus on the big macro number, like ‘we need 2,000 new students,’” observed Janet Ward, senior consultant with AACRAO Consulting.
Invest in your team’s potential
Strategic enrollment management professionals understand that targeted enrollment goals and student support initiatives require teamwork across all levels of an institution. At AACRAO’s Strategic Enrollment Management (SEM) Conference, we invite you to participate in the Team Experience and bring key SEM concepts back to share on your campus
Inside Higher Ed: How a Regional Public University Reversed Enrollment Decline (and It’s Not Free Tuition)
In an article published in Inside Higher Ed, SUNY Fredonia speaks about the difficulty it previously had with enrollment and how this year’s enrollment of the freshman class has increased by 25 percent. Among the factors that SUNY Fredonia attributes to this increase is the role that AACRAO Consulting played through our Strategic Enrollment Management (SEM) planning services.