Oregon City, OR
Objective: With three campuses located in Oregon, Clackamas Community College (CCC) serves over 37,000 students with a variety of transfer degrees, career training and technological programs. The college contacted AACRAO Consulting for help in identifying and prioritizing a list of action items with the goal of reaching its enrollment targets over the next two to three years.
Challenge: CCC knew it needed a more strategic approach to its enrollment management, but lacked the SEM experience or expertise needed to capture the benefits of SEM for community colleges.
Solution: AACRAO Consulting thoroughly reviewed CCC’s SEM organization and strategies, including its current recruitment and retention programs. Based on the findings, CCC’s AACRAO Consultants provided a focused strategy for moving forward with SEM in two key areas: the continuum of student services and the organizational structure of the College enrollment management staff.
To help staff understand and embrace the value of SEM at the community-college level, AACRAO Consulting also developed the content for a campus-wide educational campaign called SEM 101.
Results: By the conclusion of the AACRAO consultation, CCC was armed with a clear strategic direction and roadmap for developing and implementing a realistic SEM plan over the next several years. AACRAO Consulting additionally enhanced campus-wide staff understanding of SEM and its value.