Strategic enrollment management (SEM) has evolved over the 40 years since its inception to become a powerful system for enabling colleges and universities to take better control of their enrollment. The many challenges that higher education leaders face makes it imperative that they have working knowledge of how SEM can help to turn the tide for their institution.
AACRAO is pleased to announce the release of SEM Core Concepts, a quick guide designed to provide busy professionals with an overview of SEM. The guide is organized around the following topics:
- Definitions of SEM and examples of what it is not;
- The evolution of SEM, including its developmental stages that provided the building blocks for the current best practices of the profession;
- An overview of the essential SEM concepts; and
- A planning model and road map for transforming an institution into a SEM organization.
Author Dr. Wayne Sigler is widely viewed as one of the top enrollment professionals in the country. He served as vice president for enrollment management and chief enrollment officer at George Mason University from 2012 until 2014. Prior to joining Mason, he served as director of admissions at the University of Minnesota-Twin Cities for twenty years, building an elite undergraduate admissions program. Under Dr. Sigler’s leadership, the University realized a 63 percent increase in new freshman enrollment, including strong increases in the academic preparation and diversity of the freshman class. Dr. Sigler is currently a Senior Consultant with AACRAO Consulting.