Tag Archives: Mission Statement

The true value of the oft-scorned mission statement

by Wayne Sigler, Ed.D., Senior Consultant, AACRAO Consulting

“The mission says why you do what you do, not the means by which you do it.” 1

“The end here is not the mission statement itself.  It’s aligning people behind key goals.” 2

“A fundamental responsibility of leadership is to makesure that everybody knows the mission, understands it, lives it. 1 Continue reading