Strategic enrollment management (SEM) has evolved over the 40 years since its inception to become a powerful system for enabling colleges and universities to take better control of their enrollment. The many challenges that higher education leaders face makes it imperative that they have working knowledge of how SEM can help to turn the tide for their institution. Continue reading
The development of a Strategic Enrollment Management Plan can bring great clarity to institutional goals, priorities and mission-centered initiatives that are crucial to moving the institution in a strategic direction. Continue reading
Strategic Enrollment Management (SEM) provides a unique framework for improving both student and institutional outcomes. It facilitates student access to and success in higher education, the transmission of best business practices, and comprehensive institutional planning. Continue reading
Tom Green, Associate Executive Director, Consulting and SEM, AACRAO; Dan Merian, Director of Enrollment Research and Analysis, University of Michigan Dearborn; and Janet Ward, Senior Consultant at AACRAO, presented a three-hour workshop on the many ways that data are used to support decision-making and strategic enrollment planning and management in higher education. The workshop opened with the importance of research questions, knowing what we want to learn, in the context of the enrollment cycles of higher education. These drive how we collect and report data to inform the progress of students in their educational journeys and to predict how our enrollments may materialize in the short and long terms. Continue reading
By Jody Gordon, Senior Consultant, AACRAO SEM Consulting & Vice President, Students and Enrolment Management at the University of the Fraser Valley in Abbotsford, B.C. Canada
Post-secondary institutions who are highly engaged in Strategic Enrollment Management (SEM) planning understand the value of participation by both student affairs and academic affairs staff and faculty. If we are committed to supporting the success of the whole student then the entire campus must be involved in SEM planning and in the implementation and execution of the strategic enrollment goals within the plan.
Creating a strong SEM plan requires robust research and data analysis. This can be a daunting task, as many enrollment managers aren’t sure if they are gathering the right research and may not understand the best ways to collect and analyze institutional data. This year’s AACRAO SEM Conference in San Antonio Hill Country will feature several sessions on research and data analysis, as well as a pre-conference workshop on the topic.
Your first AACRAO SEM Conference will change your life.
At least, that’s what happened for the current co-directors of the SEM Conference—Jay Goff, Vice President for Enrollment and Retention Management, St. Louis University; Susan Gottheil, Vice Provost (Students), University of Manitoba; and William Serrata, President, El Paso Community College. Each is in her or his last year as conference director.
by Wendy Kilgore, AACRAO Director of Research and Managing Consultant
The understanding of the importance of access to and use of data for enrollment management efforts has been around for a few decades. What has changed more recently is institutions now create and have access to vast quantities and variety of data as well as new analytic tools. Data is now used by institutions to understand the past and “plan for student success in the future.” Continue reading