Tag Archives: SEM

Using data and research to drive SEM planning

Tom Green, Associate Executive Director, Consulting and SEM, AACRAO; Dan Merian, Director of Enrollment Research and Analysis, University of Michigan Dearborn; and Janet Ward, Senior Consultant at AACRAO, presented a three-hour workshop on the many ways that data are used to support decision-making and strategic enrollment planning and management in higher education.  The workshop opened with the importance of research questions, knowing what we want to learn, in the context of the enrollment cycles of higher education.  These drive how we collect and report data to inform the progress of students in their educational journeys and to predict how our enrollments may materialize in the short and long terms. Continue reading

AACRAO Releases Special Edition of SEM Quarterly

In preparation for its 26th Annual SEM Conference, AACRAO has released a special edition of Strategic Enrollment Management Quarterly.This issue includes selected articles from the past four years of the peer-reviewed journal, presenting the foundations and breadth of SEM today.

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Strategic Enrollment Management Planning within Student Affairs

By Jody Gordon, Senior Consultant, AACRAO SEM Consulting & Vice President, Students and Enrolment Management at the University of the Fraser Valley in Abbotsford, B.C. Canada

Post-secondary institutions who are highly engaged in Strategic Enrollment Management (SEM) planning understand the value of participation by both student affairs and academic affairs staff and faculty. If we are committed to supporting the success of the whole student then the entire campus must be involved in SEM planning and in the implementation and execution of the strategic enrollment goals within the plan.

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Research and Data: The Backbone of SEM Planning

Creating a strong SEM plan requires robust research and data analysis.  This can be a daunting task, as many enrollment managers aren’t sure if they are gathering the right research and may not understand the best ways to collect and analyze institutional data.  This year’s AACRAO SEM Conference in San Antonio Hill Country will feature several sessions on research and data analysis, as well as a pre-conference workshop on the topic.

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5 Trends to Watch: Where SEM Has Been—and Where it’s Going

Your first AACRAO SEM Conference will change your life.

At least, that’s what happened for the current co-directors of the SEM Conference—Jay Goff, Vice President for Enrollment and Retention Management, St. Louis University; Susan Gottheil, Vice Provost (Students), University of Manitoba; and William Serrata, President, El Paso Community College. Each is in her or his last year as conference director.

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7 Considerations for Building a SEM Analytics Reporting Porfolio

by Wendy Kilgore, AACRAO Director of Research and Managing Consultant

The understanding of the importance of access to and use of data for enrollment management efforts has been around for a few decades. What has changed more recently is institutions now create and have access to vast quantities and variety of data as well as new analytic tools. Data is now used by institutions to understand the past and “plan for student success in the future.” Continue reading

Aligning institutional resources with SEM priorities

by Brent A. Gage, Ph.D., Associate Vice President for Enrollment Management, University of Iowa and Senior Consultant for AACRAO Consulting.

Enrollment managers, admissions officers and registrar staff all face the ongoing challenge of having to do more with fewer resources. While this challenge is real, all too often we are our own worst enemy in causing this to occur. Continue reading

Delivering outcomes through SEM processes

By Wayne Sigler, Ed.D., Senior Consultant, AACRAO Consulting

Sigler’s extensive admissions and enrollment management experience include very successful leadership of the admissions programs at two public flagships (University of Maryland, College Park and the University of Minnesota-Twin Cities).

Strategic Enrollment Management (SEM): “A concept and process that enables the fulfillment of institutional mission and students’ educational goals.” 1
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