Planting the Seeds: A Community College Reaches out to Middle Schools

Enrollment management efforts should include short-term and long-range strategies. Those of us who spend our days engaged in various aspects of enrollment management can appreciate the balancing act this implies.
Short-term strategies can include developing programs for immediate job skill training related to local business and industry workforce needs, creating a new tuition payment plan […]

Organizational Transformation to Meet and Exceed Service Expectations: The Role of One-Stop Centers in Higher Education

One of the greatest challenges for today’s enrollment manager is meeting and exceeding the expectations of students, parents, faculty and administrative units in the modern college and university environment. The utilization of new technologies to provide service to customers in retail and service segments of our economy has driven the expectations of students and other […]

Finding the Academic Context: The SEM Role for Faculty

For institutions to have effective strategic enrollment management (SEM) operations, they must place SEM within the institutional academic context. From the beginning, SEM was seen as a comprehensive process designed to achieve the right mix of students for an institution, and to maximize the student’s chance for recruitment and acceptance to, retention in, and graduation […]

Strategic Enrollment Management: Building Institutional Vitality

Strategic enrollment management. This three-word phrase is increasingly used as colleges and universities search for effective responses to today’s enrollment and financial challenges. Strategic enrollment management, or SEM, was originally conceived as institutions struggled to cope with declining demographics. More recently it has gained prominence in response to increased institutional accountability and constrained resources. Implementation […]

Gauging Your Institution’s Enrollment Management Condition

How Is Our Institution Doing?
Even the most casual observer of American higher education has noted the continued turbulent environment. In the short-term, the uncertain economy has contributed mightily to operating deficits, forcing many schools to respond with personnel reductions and sizable increases in tuition and fees.