Campus enrollment leaders are tasked with developing strategic enrollment management (SEM) plans to achieve specific enrollment goals tied to student body size, academic quality, mix (programmatic, race/ethnicity, gender, etc.), net tuition revenue, and outcomes (retention and graduation rates). Continue reading →
One of the key elements of success in developing and implementing a strategic enrollment management (SEM) plan is building infrastructure. This has several aspects to it, such as technology, financial resources/budget, staffing, skill sets and institutional structures, formal and informal, which allow strong plans to be developed and executed. In many instances, SEM plans fail not because they lacked innovative ideas or sound foundational data and information but because the human element of infrastructure was ignored or not fully addressed. Continue reading →
At the AACRAO SEM Conference last November, community college leaders joined a panel discussion about the future of community colleges.
Walter Bumphus, American Association of Community Colleges (AACC); William Serrata, El Paso Community College; Karen A. Stout, Achieving the Dream, Inc.; and Chris Whitaker, Humber College, shared perspectives about the sector’s challenges and opportunities, including: Continue reading →
Big Data for Retention: How One Institution Used Existing Database Data to Drive Retention Efforts
See this session and others at AACRAO’s SEM Conference in Hollywood, FL. Register today!
The term “big data” has been tossed around without a lot of definition, observed Reid Kisling, Registrar at Western Seminary. It’s one thing to be able to accumulate vast amounts of data—and another thing to be able to use that data in a sophisticated way. Continue reading →
AACRAO’s Strategic Enrollment Management (SEM) Conference offers a comprehensive lineup of experts, researchers, and practitioners-all willing to share their knowledge and experience. Now in its 25th year, the AACRAO SEM Conference has evolved to meet the changing needs of enrollment management professionals and the constituents they serve. Continue reading →
Walking the Walk Together: Implementing SEM to Enhance the Student Experience
AACRAO Senior Consultant Susan Gottheil article, Walking the Walk Together: Implementing SEM to Enhance the Student Experience appears in the most recent issue of AACRAO’s SEM Quarterly. The article describes Ms. Gottheil’s experience in implementing Strategic Enrollment Management (SEM) throughout her career. Specifically how her understanding and experience of SEM has evolved, and how she continues to manage large-scale SEM efforts with success. Continue reading →
With contributions from leading academics, researchers, and practitioners in the field, the Handbook of Strategic Enrollment Management is the comprehensive text on the policies, strategies, and practices that shape postsecondary enrollments. This volume combines relevant theories and research with applied chapters on the management of offices such as admissions, financial aid, and the registrar to provide an all-inclusive guide to the complex world of strategic enrollment management.
Offering more than an enhanced approach to admissions and financial aid, strategic enrollment management examines the student’s entire educational cycle – from entry through graduation. This volume offers practical information on a wealth of topics including marketing, recruitment, and admissions; tuition pricing; financial aid; the registrar’s role; academic advising; and retention. Continue reading →
Whether you are looking to streamline your business processes, change your organizational structure, implement new technology, develop a project charter, or change policy, please stop by the AACRAO Consulting booth at the AACRAO Annual Meeting, to learn how we can be of assistance to you. After all, one of the goals of this conference is to help you “Learn how to manage change to achieve your professional and institutional goals.”
Throughout our experience as college administrators and consultants we have found the only constant is change. We can provide you with assistance to effectively manage change. For example, we can help you understand your institutional culture and its appetite for change, assist with developing a plan for change and provide strategies for successful stakeholder involvement and effective communication. For more information, please contact AACRAO Consulting at firstname.lastname@example.org or at (202) 355-1056.